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How to Creatively Take Advantage and Level Up During the Covid19 Crisis



The creative arts sector is a broad and competitive industry with eager talent constantly aspiring to join the market. However, amid the Covid19 crisis the creative arts industry is being hit hard with many practitioners uncertain where their next job or contract will come from in the mess of a post-pandemic climate.

Whilst the need to make ends meet right now is strong for many it's not a time to dwell and lament on the losses. It's a time to be doing, creating and connecting and showing the world what you have to offer.

As a creative consultant, there is one thing I know for certain about creative art practitioners and those aspiring to a career in the arts and that is that we as a collective community know how to adopt radical thinking to find creative solutions in trying times.

Right now the whole arts industry (like many other industries) has taken a massive blow across the board. However, there is a real opportunity for organic and authentic connection and traction for those who are innovating and adapting to the current climate and getting comfortable with the new norms.

5 Actions to Take Now to Level up During the Covid19 Crisis and Beyond

1. Collaborations aren't dead and now is the time to follow up on any of those ideas that haven't come to fruition. The rise and fall of the Covid19 curve may present logistical issues to navigate with social distancing, however, it's a great time to think outside of the box to creatively execute regardless.


2. Diversify your freelance talent pool for multifaceted projects. In the current economic climate full time, creative staff may have been let go from previously well-known powerhouses in the industry. This is a great opportunity for big businesses in the industry who are staying afloat and innovating to unearth and connect with dynamic new talents with fresh perspectives on post-pandemic campaigns. Likewise it an opportunity for those sole freelancers to be actively shining a light on their skill set to attract the attention of the big guys.


3. If you're a freelancer uncertain of what's next, perhaps it's time to upskill and expand your knowledge in our industry or general business. There are plenty of free and affordable online courses through Coursera like this Fashion as Design course at MoMA that I took in the early days of lockdown. that could increase your knowledge and understanding of history and connection of fashion to art. Closer to home many local council libraries are offering a variety of business and marketing courses and classes for free through their online portals like Gold Coast City Council Libraries.


4. If you are a creative practitioner with a product that could be for a global market ie. art this is your time to get multi-lingual online. If you have a website and are little tech-savvy on your website's backend you can have your website published in multiply languages with a few clicks of a mouse and therefore allowing you to expand and connect to a greater target market.


5. Finally and most importantly if you don't know what else to do what better time is there than now to experiment and try something new in your creative field or business. This is a time to think outside the box and craft creative solutions to stay afloat and productive. What better time is there to throw off the shackles of judgement and what others may think. Take the risk and step out with that new idea or approach...…..we're all trying our best out herein this crisis.


Regardless of where you are across the globe, these tips are evergreen and poignant for all creatives regardless of a global pandemic. Sometimes when creatives get pulled away from the physical or hands-on work they are so used to doing we get a little lost about what we can be doing to help ourselves in a trying time.


For local creative voices of the Gold Coast like myself I would like to encourage you to take five minutes to do the Gold Coast City Council - Covid19 Creative Industries Survey (Open Now - Closing 30 June 2020).


City of Gold Coast and Culture Counts is conducting research on the impact of COVID-19 on creative industries and as restrictions start to ease, what the next phase might look like for the sector. All individual creative practitioners, creative businesses and organisations that produce, present, host or support cultural activities on the Gold Coast are encouraged to participate. The survey will take approximately 5 minutes to complete.

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