Now more than ever a musical artists overall image is just as important as their talent. Take a look back through the musical ages and you don't need to look far to find music's influence on fashion. In the current day nothing has changed and if anything, music's influence over fashion, has taken off into the stratosphere.
Insert references to modern day music fashion icons.
So needless to say, your image as a musician is more important now than you think because it helps to create a unique aesthetic or brand around your sound that allows you to stand out from the competition. With a unique sound, your overall style and image will help you establish a connection with fans and give them something to relate to and appreciate.
Taking a look at the likes of Lady Gaga, Harry Styles, Beyonce their overall image also projects a certain lifestyle which adds to their appeal and people's interest in that figure.
HOW TO IMPROVE YOUR PUBLIC IMAGE AS A MUSICIAN Taking time to focus on refining your public image should be just as important as your music. It's an important step in your music career that shouldn't be missed. Here are some tips to help you get started:
Take time to create a professional image and engage the right people like a stylist or image consultant to make this happen: This includes having a good website, professional photos and videos, and an overall polished and professional look across all your social and communication channels.
Network: Reach out to other musicians, music industry professionals, and fans. Attend events, join online forums, and build relationships. You don't know what you don't know and at the end of the day you're wanting people to connect to you and your music.
Promote yourself: Use social media, create and post content, and build an online presence. Show your fans your process let them be a part of your journey, it will allow them to feel more connected to you.
Get good reviews: Ask your fans to leave reviews on social media or music streaming sites. Encourage and reward good reviews.
Play live shows: Playing live shows allows you to connect with fans and build a following. Are you getting out there and seeking gig opportunities or just waiting for your work to be picked up on Spotify?
Collaborate: Collaborate with other musicians, songwriters, and producers to create new music and reach a larger audience. Not only that collaborate with brands and designers who match your vibe and aesthetic. If you're not sure how to do that engage a stylist or image consultant with proven contacts and networks.
Invest in your career: Invest in yourself and your music by hiring professionals to help you create and promote your music and your image.
Stay creative and consistent: Keep creating new music and stay consistent with your releases. Also ensure that you're being open and creative with sharing your personal vibe, style and aesthetic with your fans so they can relate to you.
Engaging the right professionals to refine your image will provide you the time and energy to focus on what's important, making music.
As an experienced stylist working with musicians there's nothing more I enjoy than getting a feeling and understanding of an artists energy and bringing that to life through their personal style and branding. From performance style, promo images, music video styling and more being party of the visual storytelling that compliments an artists work is always a highlight.
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