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The Rise of Street Style Fashion: A Cultural Shift Towards Self-Expression and Individuality


Why has there been such a shift and focus on street style over the prior decade until now? In people's inclination to express themselves there lies suggestions to stories about ones past, values, passions, origins and more. We live in a digital age where despite the untold benefits and conveniences we have, we seek connection and meaning in the most basic of things.....clothing.

Clothing is more than just a way to cover our bodies; it is a way to express our personalities, emotions, and identities. Everyday all over the world what a person chooses to wear for a purpose to convey a message, including:

  1. Self-expression: Clothing is a vessel to expressing one's personality, style, and individuality. People choose clothing that reflects their interests, values, and personal taste.

  2. Social identity: Clothing is often used to signal membership in a particular social group or community. People may choose to wear clothing that identifies them as a member of a particular group, such as a sports team, a profession, or a subculture.

  3. Mood: Clothing can also be used to reflect or influence one's mood. People may choose to wear clothing that makes them feel happy, confident, or powerful.

  4. Cultural and historical influences: Clothing styles are often influenced by cultural and historical factors. For example, traditional clothing may be worn as a way to connect with one's cultural heritage, or a fashion trend from a certain era may be revived as a nod to nostalgia or a desire to be trendy.

  5. Functionality: Clothing serves a practical purpose, and people may choose to wear certain types of clothing based on their functional needs. For example, someone who works outside may choose to wear clothing that is warm and durable, while someone who works in an office may choose to wear clothing that is professional and polished.

The shift and focus on street style over the past decade can be attributed to several factors. One major factor is the rise of social media and the accessibility to various fashions. Social media platforms like Instagram and Pinterest have given everyone a platform to showcase their personal style and connect with like-minded individuals around the world.

In addition, the fashion industry has become more inclusive and diverse, with designers and brands embracing a wider range of styles, sizes, and backgrounds. This has encouraged people to express their individuality through their clothing choices and has made fashion more accessible to people who previously felt excluded.

Furthermore, street style has become a major source of inspiration for designers and fashion editors, who often look to street fashion for ideas and trends. This has elevated the status of street style and made it an important part of the fashion industry.

Overall, the focus on street style can be seen as a reflection of a broader cultural shift towards individualism, self-expression, and diversity. People are seeking new ways to express themselves and connect with others, and clothing is one of the most visible and accessible ways to do so.


At the end of the day the psychology of fashion is complex and multifaceted and is influenced by personal, social, cultural, and historical factors. Street style is a look book into what people are thinking and feeling around the world.


Regardless of how you do it, it's important that people express their individuality and identity to feel connected to a place, group or time.

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